Fitness & Wellness · 2025
Pulse Fitness
An energising website and membership flow for a boutique gym, built to convert curious visitors into committed members.
+55%
membership sign-ups
+42%
class bookings
+31%
trial conversions
Pulse Fitness had a buzzing community, but a flat website that failed to bottle the energy.
The challenge
Timetables were hard to find, signing up took too many steps, and the site gave first-time visitors no real feel for the place. Plenty of interest never made it to a membership.
What we did
We built a vibrant, motivating site that captures the atmosphere of a class in full swing, with timetables that are easy to scan and a sign-up flow stripped back to the essentials. A bolder identity and sharper local search visibility brought more newcomers through the door, and many more of them stayed.